The problem
Families Ask After Dinner. The Office Answers After Breakfast.
Most questions are the same twenty, asked in Hindi or Gujarati at 10 PM. By the time a counsellor replies, the family has asked two other colleges.
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of parent questions arrive after 6 PM or on a Sunday
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WhatsApp messages get no reply the same day in peak week
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of counsellor time goes to the same twenty questions
When parents message, by hour
One peak week · 2,140 questions
Office open · 9 AM to 6 PM
12 AM6 AM12 PM11 PM
Office closedOffice open
62% arrive after hoursPeak is 9 to 10 PM, eleven hours before anyone replies
Campus AI answers the evening peak from your own fee structures and policies, so the counsellor’s morning starts with the questions that need a person.